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The truth? This all hit home during the whirlwind of planning my daughter’s Bat Mitzvah. Watching the pressure and anxiety radiate off of her (and feeling it 10x in my own soul) was a massive wake-up call. As moms, we don’t just witness what our children feel; we absorb it.
What I actually craved (and I’m betting you and your daughters do, too) was simply permission. Permission to ease up and ditch the performance. Permission to admit when life feels like a ton of bricks. Permission to stop acting like our drink hasn't already been overpoured while we’re over here just trying not to spill. I was so tired of mumbling "I'm fine," when we all know that is the biggest lie we tell ourselves.
As a mom, a creator, and a founder, that polished exterior was my go-to look for years, even when I was breaking down on the inside. But looking around, I realized this is a "look" way too many young women feel obligated to put on display before they’ve even graduated high school.
Here is the new It Girl rule: You don’t need to be the most perfect person in the room; you just need to be the most honest. Whether you’re a college girl navigating the "have it all" pressure of sorority life, a young woman preparing for her big Mitzvah moment, or a mom just trying to keep the wheels on the bus—please hear me: You are not alone.
I’m done with the pageant-perfect act, and I’m guessing you are, too. It Girl Wellness is my way of making sure none of us ever have to fake it again.
meet the founder
Jacqueline adelson
Founder & CEO, IT girl Wellness
The Origin Story
It Girl Wellness started with a cocktail. Yes, a single cocktail sparked it all.
I had this wild idea for a ready-to-drink cocktail: something refined, thoughtful, and of course, delicious. It was supposed to be that "deep breath" we all crave at the end of a long day. But let’s be real for a second. Between the business, the kids, and the chaos, the day never actually seemed to end.
While I was deep in the trenches building It Girl Cocktails, I realized the drink I was creating was acting more like a quick fix for all of the heavy stuff I was actually carrying. I had a total “OMG, what am I doing?” moment. A great cocktail is a vibe, but it’s definitely not a coping mechanism.
the why
Let’s talk real for a second: Mental health isn’t just a buzzword; it’s the whole headline. Period.
The truth? My own mental health struggles hit a peak during my college days. And let me tell you, that pressure was straight-up exhausting. College-aged women are carrying so much right now: the demand to "shine" 24/7, that newly found freedom served with a heavy shot of doubt, and the soul-crushing side-eye that seems to follow you everywhere.
And for the girls just starting out? Our teens are fighting their own battles. Between figuring out who they are and managing the constant competition of grades, sports, and "what looks good for college," they’re under a microscope before they’ve even found their own voice.
For all of us, we haven’t even touched on the constant comparison while scrolling, the imposter syndrome that hits at 2 AM, and those "perfect girl" standards that literally nobody can meet. Success and confidence get all the top-shelf recognition, but what about the silent effort it takes just to hold yourself together? That part rarely gets a mention.
That is why It Girl Wellness exists. Initially, I thought a cocktail was the answer to that much-needed pause. But I realized I wanted something bigger. I wanted to create a safe spot to land. For you, for my daughter, and for every woman who’s ever felt like she’s just performing for the grid.
We are a mental health and philanthropy initiative woven into everything we do. Through community-centered giving and raw, honest conversations, we’re supporting mental health organizations while creating a space where you can feel seen, supported, and a lot less alone. We’re making sure the "wellness" part is actually real, not just another chore on your to-do list.
I’m here to talk about the heavy stuff with no stiff lectures or showy vibes. Think of this as confiding in your favorite auntie who actually "gets it.” None of that “But Mom, you don’t understand!” energy here.
If this movement helps just one girl feel seen, heard, and valued on a hard day? Then we’re succeeding. Because you aren’t just a "customer" to me— you’re part of the mishpohke. Welcome to the family.
the vision
It Girl Wellness is a movement grounded in honesty, sprinkled with kindness, and served with a side of real talk. We are officially reclaiming what it means to be an “It Girl.”
Let’s be real: the new It Girl isn’t chasing perfection, and she definitely doesn’t have it all figured out. Honestly, could you imagine the stress? (No thanks! We have enough on our plates!)
Whether you’re a young woman preparing for her big Mitzvah moment, a college girl finding her voice in the sorority house, or a mom just trying to survive the school pick-up line, being an It Girl means knowing you have the right to chase your wildest dreams while also giving yourself permission to just… stop.
She’s the one who shows up in the middle of the chaos, knowing that real poise and confidence never has to be the loudest thing in the room. She takes her life neat with no hidden ingredients, just honest-to-goodness truth and wears it proudly.
Our gear is designed for your real life. Most importantly, it's something you will wear in good health. Whether it’s a pocket tee that expresses how you feel, a cozy sweatshirt you never want to take off, or a sticker for your water bottle (and yes, we still love the ones that say ‘Cocktails’ since a vintage OG vibe is a whole mood), It Girl Wellness is your gentle safety net.
We’re here for you on the “I’m taking over the world” days, but we are also here for the “I’m so drained I can’t even decide what’s for dinner” days.
Especially those days.
the mission
At It Girl Wellness, giving back isn’t the after-party, t’s the main event. We believe that if we’re going to talk the talk, we’ve got to walk the walk. (In cute shoes, obviously.)
A portion of every single purchase goes directly to mental health organizations and initiatives that show up for women and girls every single day. Think of it like that ride-or-die friend you can call at 3 AM when the world feels too loud. We’re here to make sure those resources are always there to answer the call.
We’re on a mission to craft lifestyle pieces that make you feel effortlessly cool, calm, and (most importantly), truly seen. But let’s be very clear about what we are not here for:
-Hustle culture (honestly, we’re busy enough, thanks).
-Performative wellness routines that feel like a full-time job.
-Critique disguised as “motivation.” (Louder for the people in the back! We are so over that!)
We’re here to make raw, honest talks about mental health the new normal. We’re here to remind you that going easy on yourself is a superpower, not a weakness.
It Girl Wellness is about stirring up spaces where we actually lift each other up, and slipping in those daily reminders that proving your worth is never required. You’re already enough, babe.
It’s about choosing you. Today, tomorrow, and forever. Period.
It Girl Cocktails meet 🤝It Girl Wellness. Life’s Cocktail for Well-Being.
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